“In the post-information age, we often have an audience the size of one. Everything is made to order, and information is extremely personalized. A widely held assumption is that individualization is the extrapolation of narrowcasting—–you go from large to small to smaller group, ultimately to the individual. By the time you have my address, my marital status, my age, my income, my car brand, my purchases, my drinking habits, and my taxes, you have me—– a demographic unit of one.” (Nicholas Negroponte, Being Digital, pg 164)
From YouTube:
Perspectives from Nicholas Negroponte
Henry J. Burnett 